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PTA Marketing Tools

PTA logos and customizable marketing templates to help you recruit and retain members

Local unit presidents and membership chairs can use these resources to enhance membership recruitment and retention efforts during:

  • the critical Back To School period (PTA Membership Month),
  • second membership campaigns in January,
  • and year-round membership campaigns.

The marketing tools, available exclusively to PTA members, include PTA logos, customizable posters, banners, door hangs, handout cards, yard signs, letters, fliers, brochures, a press release, advertisements, and more. To use the downloadable templates below, simply type in your PTA’s name, events, contact information, accomplishments, or other applicable text and print out the marketing materials. There is also a manual to help you develop and implement a successful membership growth plan.

PTA's ability to serve children, families, schools, and communities depends on our growing membership—to recruit members to demonstrate the value of involvement, to serve as enthusiastic volunteers, to help generate funds to operate, and to give PTA clout. With a vibrant membership, your PTA can gain broad support in the community, host great programs for families and students, and be a powerful voice for children.



PTA Gateway PSAs

Television and radio spots to place with local media, plus supporting Web banners

PTA Membership Brochures

Tell parents and school leaders why they should be part of the PTA family. Share with them the PTA membership brochures.

PTA Membership Month

Celebrated in September, PTA Membership Month is a great kickoff to the membership year

January Membership Campaign

Tools and resources for running a second membership recruitment campaign at the beginning of the year.

Year-Round Campaign

Membership recruitment and retention should be a year-round effort and incorporated into every PTA program and activity.

PTA Logos, House Ads & Other Resources

Downloadable PTA logos and guidelines for their use as well as house ads from Our Children magazine for your use.