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Reader Demographics and Interests

Who Gets Our Children Magazine?

  • Our Children reaches 30,000 PTA® leaders directly involved in schools, community and educational programs, and fundraising activities. Our Children provides leaders with resources to help them improve and maintain their children's health and safety, effectively manage their PTA, and work with their schools and communities in support of their children's educational achievement.
  • PTA leaders are a dedicated group of volunteers who are actively involved in purchasing decisions with their schools and communities. PTA members actively share information about services, programs, and products that have been successful in their local PTA units. As an advertiser, you will be recognized as supporting PTA while tapping into their networking power.
  • Our Children is mailed directly to all state and local PTA presidents, state PTA board members, state office personnel, emerging minority leaders, and paid subscribers five times a year. Secure your ad today and reach the most influential parent leaders in the nation.

Who Reads Our Children Magazine?

A typical PTA leader and Our Children reader is a suburban mother aged 30-39 who has a household income of more than $75,000 annually, has belonged to an elementary school PTA for more than 2 years, and serves a school of more than 600 students.

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Source: L.C. Williams & Associates Research Group (December 2008).

Reader Buying Interests

Our Children readers seek offers and discount programs, and technology to help them with health and safety concerns, fundraising, arts education, college financing, and much more. Advertising in Our Children allows your company or organization to create brand affinity like no other among parents, school groups, principals, and children's advocates.