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PTA Branding and Web Guidelines

Consistency is Key

PTA has established guidelines for the proper use of the PTA name, logos, and tagline (everychild.onevoice). When used properly, PTA’s logo and tagline create a consistent message, help to unify all PTAs, and set PTA apart from the competition.

The success of our PTA brand identity system depends on all PTAs’ adherence to the established guidelines. The following guidelines are provided to establish a uniform, effective system for PTAs to use in order to maintain a consistent, visual style and brand identity for all PTA-produced materials.

Resources

National PTA Visual Identity Standards

These guidelines will create a distinctive, credible and sustainable messaging for all supporting PTA units, to gain their loyalty and grow our organization, resulting in the organization working together–as one team with one voice.

PTA Advertising Guidelines

Suggestions for how to manage advertising for your publications, newsletters, and website.

Website Style Guide

PTA's website standards for website content. It also includes a web vocabulary section to better understand web terms.

Redirects and Popular Content on PTA.org

A list of popular PTA.org conent and shorter URLs you can use for marketing PTA programs, resources and events.

PTA Logos & Graphics

PTA Logos (EPS and TIFs in zip file)

Logos in English and Spanish for PTAs and PTSAs.

Guidelines for Using PTA Logos

Customizing PTA Logos