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Membership growth is a sign that your PTA is a vital and relevant organization that is making a difference in your community. If your PTA is an effective, respected, and fun association, people will be eager to join.
- Ask your PTA board to explain to potential members what your PTA does for the children of your community.
- Determine whether your PTA/PTSA is meeting the needs of your members and community.
- Align your goals with the needs and interests of your members and community.
- Make sure you have the support of your principal and school staff.
Take a look at your membership goal from the start of the school year. How close are you to reaching that goal? What goal will you set for membership recruitment in January?
Check in with your treasurer about the collection and deposit of membership fees. Make sure the current procedures working well.
Thank current PTA members for their commitment. Tell them why you’re organizing a January Membership Campaign and how they can help make it a success.
- Tell your school community about the new opportunities to get involved in the new year.
- Send membership forms and fliers home with report cards and school reminders.
- Design a visual representation of your growing membership (e.g., a celebration wall to which party favors with new-member names can be added, a cardboard or illustrated tree to which leaves for new members can be added, a jar to which beans, marbles, or ping pong balls can be added) for display in your school.
- Ask people to join your PTA—don’t wait for them to offer.
- Make it easy for people to join: Have all the sign-up materials close at hand.
- Set up your membership table at every PTA and school event (maintain a current list of members in case people forget whether they have already joined).
- Publish a list of PTA members in your newsletter.
- Regularly include articles about membership and a clip-out membership form in your newsletter.
- Publish your current membership count in your newsletter. Check it against your goal often.
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