Suggested Timeline for January Campaign

• Strategize. With your membership committee, determine what events and methods (e.g., open house, mailing, special newsletter) you might use to attract new members. How will you communicate the benefits and expectations of membership in PTA?
• Develop a detailed timeline and determine who will be responsible for which aspects of the membership campaign.

The first week of December

• Review the PTA January Membership Campaign resources. Determine how you can combine them with the Year-Round Membership Marketing Templates and Tools to effectively reach families, teachers, school leaders, and other community members.
• Reserve space to conduct your membership drive event.
• Ask local businesses to support your campaign by donating food, supplies, services, door prizes, membership incentives, etc. (for advice on writing donation solicitation letters, see the Year-Round Membership Marketing Templates and Tools.
• Secure additional volunteers to help with recruitment activities.
• Make reservations to advertise on school and business marquees.

The second and third weeks of December

• Arrange to have a membership table at the school’s January events.
• Ask people to save the date for your membership drive event. Send out invitations or fliers. Make sure families know that members and nonmembers are invited.
• Place final orders for food, supplies, and any other materials needed.
• Order banners, posters, and other promotional pieces from your local copy shop or printer.
• Prepare and print fliers, handout cards, brochures, yard signs, membership forms, stickers, etc., so you can immediately jump into your activities when you return from winter break.

Winter Break

• Enjoy the winter break with your family!

The month of January

• Place “New Year... New Opportunities” yard signs, posters, and fliers around your community and school. Post Web banners on PTA, school, and community websites.
• Include campaign ads in PTA and school newsletters, accompanied by articles describing the benefits of PTA membership.
• Work with the school office to identify new families moving in for the second semester. Ask the new families to join PTA.
• Mail a membership postcard to every non-PTA parent at your school, and a thank-you card to every PTA parent.
• Host your membership drive event, and set up your membership table at every occasion.
• Ask each current member to resolve to invite at least one new person to join PTA.